Privacy Policy, Internet Advertising and Cookies

When you visit the Site, we automatically collect the information about your device, including information from your web browser, IP address, time zone, and some of your cookies installed on your device. In addition, when you visit the Site, we collect information from individual web pages or products you have viewed, which web pages or search terms referred you to the Site, and information about your Site activity. We refer to this automatically - the information collected as device information.

We collect device information using the following technologies:

- "Cookies" are small files that are stored on your device or computer and often contain anonymous unique identifiers. For example, some cookies are essential for the functioning of the website. (https://www.shopify.com/legal/cookies) Other cookies are used to remember what our users have done on previous pages and how they have interacted with the website to improve the user experience. However, these cookies collect information for statistical purposes and only use pseudo-animated cookie identifiers that do not directly identify you. You can find more information about Google Analytics on Google's information page. For more information about cookies and how to disable cookies, please visit www.allaboutcookies.org.

- "Log files" track the actions that occur on the site and collect information including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.

- "Web beacons" "tags" and "pixels" are electronic files that are used to store information about how you browse the Site.

In addition, when you make or attempt to make a purchase through the Site, we collect certain information from you, such as your name, billing address, shipping address, payment information, email address, and telephone number. We refer to this information as "Order Information".

When we refer to "Personal Information" in this Privacy Policy, we refer to both Device Information and Order Information.

How do we use your personal information?

We use order information that we collect to generally fulfill orders placed through the Site (e.g., to process your payment information, order shipping, send you invoices and/or order confirmations). We also use this order information for:

- Communication with you;

- screening orders for potential risks or fraud; and

- Sending information or advertising about our products or services in accordance with the preferences you have communicated to us.

- Sending emails about our store, new products and other updates with your permission.

We use equipment information we collect to screen orders for potential risks or fraud (including your IP address), and to generally improve and optimize our site (e.g., in generating analytics about how our customers browse and interact with the site and to evaluate the success of our marketing and promotional efforts).

Our store is hosted on Shopify Inc. Shopify provides us with an online e-commerce platform that allows us to sell our products and services to you.

Your information is stored via Shopify's data stores, databases and general Shopify application. You store your information on a secure server behind a firewall.

If you choose a direct payment method to make your purchase, Shopify stores your credit card information. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as necessary to complete your purchase transaction. Information is deleted after the purchase transaction is completed.

All direct payment gateways meet the standards set by PCI-DSS as those managed by the PCI Security Standards Council, which is a joint effort of brands such as Visa, MasterCard, American Express and Discover.

PCI DSS requirements ensure that credit card information is handled securely by our store and its service providers.

For a full understanding, you should also read Shopify's Terms of Service here or Privacy Policy here.

We use external payment service providers through whose platforms the users and we can carry out payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Giropay (https://www.giropay.de/rechtliches/datenschutzerklaerung), Visa (https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung.html), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html)

In the context of the performance of contracts, we use the payment service providers on the basis of Art. 6 para. 1 lit. b. DSGVO. Otherwise, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. b. DSGVO to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related data. These details are required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard we refer to the general terms and conditions and data protection information of the payment service providers.

The terms and conditions and data protection information of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other rights of affected persons.

We share your personal information with third parties to use your personal information as described above. For example, we use Shopify to promote our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the site - you can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en-US You can also disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also disclose your personal information to comply with applicable laws and regulations, to comply with a subpoena, search warrant or legitimate request for information, or otherwise protect our rights.

As described above, we use your personal information to send you targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit Network Advertising Initiative's ("NAI") educational website at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can disable targeted advertising at :

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

In addition, you can disable some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Please note that if we see a do not track signal from your browser, we will not change our site's data collection or usage practices.

If you are a resident of Europe, you have the right to access personal information that we hold about you and you can ask us to correct, update or delete your personal information at any time. If you wish to exercise this right, please contact us using the contact details below.

In addition, if you are a resident of Europe, please note that we process your information for the purpose of processing contracts entered into with you (e.g. when you place an order via the Site) or otherwise to pursue our legitimate business interests as listed above. Furthermore, please note that your information may be transferred outside Europe, including Canada and the United States.

If you place an order through the Site, we will retain your order information for our records if and until you request us to delete this information.

The website is not intended for use by minors.

We may update this Privacy Policy from time to time, for example to reflect changes in practices or for other operational, legal or regulatory reasons.

For more information about our privacy policy, or if you have any questions, or if you wish to make a complaint, please contact us by email at de@maskulo.org